Born in the heart of Scandinavia, our ethos is shaped by the region’s long-standing traditions of enjoying nature in all its forms—like Norway’s “tura” culture of everyday adventures, Finland’s spirit of overcoming the rugged outdoors, and Sweden’s love for camping and fishing in pristine forests and lakes. These customs have taught us that stepping outside, even for a short wander, can bring clarity, joy, and a sense of connection to the world around us.